Got our first brief for the year the other day - I need to look at a publication that also has a website or app (uh, so like any magazine or newspaper). Then I need to make an iPad/iPhone/Android app for it, by tweaking and condensing/editing the content so it is suitable for a smaller format.
I chose the fucking Guardian, which already has a great website and apps on every platform. Those apps probably cost them tens of thousands and were designed by teams of great designers. How the fucking fuck can I improve on what they have already done? Also, the branding/fonts/colours etc have been tweaked to perfection over many years, so there's not exactly much scope for change.
Why the fuckery did I choose The Guardian? What a dick!
So, having wasted a day and a half already on this I am now going to think of another publication, preferably one that has a shit website and no apps.
I already hate the second year...