Live Brief - Raw

While I was London last month, I caught up with an old friend for breakfast. He told me that he was starting a new business, growing micro-salad leaves and other veg hydroponically in a tunnel in Lambeth. He had seen my packaging work on the Then & Now project and he and his business partner were keen to get me involved.

They had the working title "Raw", so I went away and looked at premium health food branding and packaging. Some typical examples of the sort of thing they were after include:



I think the idea is to have the product speak for itself, so probably clear packaging where it is in full view, perhaps with the logo on a sticker. The other idea we discussed was to have the micro-salads in small pots, maybe six joined together like an egg box, made from compressed and moulded recycled board. The logo could be moulded into the board itself or applied as a sticker. This would all depend on budget constraints.

They wanted something to look at pretty soon, so I set to work creating a few variations on a theme:



I really think they should push the idea that this stuff is actually grown under London in disused tunnels. Perhaps they could play on the "Made in England" slogan with something like "Grown Under London". I hope to come back to this project in the future when they have more concrete plans and I am not so busy with other uni work.