Nathan and Andy Penn came up with a couple of alternative logos, although is it just me or does Andy's one look like a cat?
I think that the chemical symbol looks best, although we will need to confirm with the science guys that the caffeine symbol is indeed correct and appropriate. I also came up with some t-shirt designs, with the chemical symbol on the front, along with "actual genius" or "scientist", and a modified Centre for Sustainable Chemical Technologies logo on the sleeve, where Apple put their logo. It would seem that there may be a few issues with us modifying the logo, primarily using it orange on white and a reversed white on orange, although the Bath Uni guys were happy to go with it. We also thought it might look nice on lab coats.
Nathan suggested having some snacks on the bar, covered by those clear plastic domes that would be branded with the chemical symbol for the food inside. We also liked the idea of an elaborate system of tubes and glassware for making coffee, like the scene from Breaking Bad:
Finally, I produced a few typography samples using various weights and styles of DIN, while Nathan and Andy photographed the Helix stencil that I had bought, then used Photoshop trickery to illustrate my giant stencil idea, as well as a teeny business card-sized version that could be given to kids:
Nathan put all the content together in a nifty little iPad book, which we took along to a meeting with the Bath Uni people at a pub in town. Suffice to say they were impressed by our presentation and were fully onboard with our ideas. It was really useful to meet in an informal setting and we got a lot done before the drinking began in earnest. We agreed to have such meetings on a regular basis until completion of the project.
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